Profitable Product Strategy: Aligning Your Vision with Market Needs.

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Product Development Strategy

In the fast-paced world of fashion, product teams are under immense pressure to produce the right products for the next collection. As business management, it is your responsibility to ensure that they have the direction, strategy, processes, and tools to deliver that lifeblood to your business.


At Conceptable, we offer expert consultative strategy sessions for fashion businesses looking to improve their product development strategies. We understand that fashion businesses face a constantly evolving landscape, with changes in sourcing infrastructure and increasing data needs. That is why we focus not only on traditional planning strategies, but also on how to adapt and innovate in order to stay ahead of the curve.


Our team has extensive experience in the fashion industry, and we are well-equipped to help you navigate these challenges and develop a comprehensive product development strategy that meets your specific needs and goals. We believe in taking a people-focused approach, as investing in your team, and helping them reach their full potential can have long-lasting benefits for your business.


In addition to helping, you stay current and competitive, we also prioritize innovation in product development. We know that fashion items need more than just good looks to stand out in today’s market, and we are committed to helping you develop unique and differentiated products that have a strong USP.


If you are ready to take your product development to the next level, we encourage you to contact us today to schedule a consultative strategy session. Our team is standing by, ready to help you succeed.

Helping fashion businesses improve and reach a new level.

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Not sure if this service covers everything you need?

If you are unsure which of our services would be best for your business, our D.O.C.S. review may be a great start. This quick but comprehensive review looks at the business Directional, Operational, Commercial, and Sustainability status and the ability to deliver the current strategies. The result should highlight where improvements may be needed and would bring the most value. You can then use that information to make decisions internally or with our guidance.

What is a D.O.C.S. Review?

Just some of the clients that our team already had the pleasure of working with:

Belstaff is a Conceptable fashion business transformation client
River Island is actively progressing its development, buying and production capabilities with support from Conceptable
The OKA product and technology teams have been supported throughout their growth
Conceptable and TOAST collaborate on progressive product and purchasing capability improvements
Wiggle transformed their product management capabilities with the help of Conceptable and recommended technology.
DCK Group works closely with Conceptable on process and technology improvements
Rapha have been using recommended systems and processes in sourcing and product development teams for over 10 years
Margaret Howell has adopted Cloud based PLM and updated processes in collaboration with Conceptable
Temperley London is a Conceptable client

Featured: Why you should not let your Product Development Strategy go stale.

As a fashion industry executive, you understand how essential it is to maintain a competitive edge and match the demands of your customers. One vital part of this includes your product development strategy, which describes how you generate and commercialize new products. However, if your approach to product development becomes stale, it can cause a variety of challenges that eventually undermine your commercial goals.

Why should product strategy be objectively reviewed regularly:


  1. A stale product development strategy can lead to a lack of innovation and creativity, making it difficult for a fashion company to stand out in a competitive market. A fashion business may struggle to attract and maintain clients if it fails to deliver the latest trends and customer expectations.
  2. When it comes to product data availability and sustainability, modern customers increasingly have high expectations, and a static product development approach may not achieve these expectations. This can harm a fashion company’s reputation and make it more difficult to attract and retain customers.
  3. An out-of-date product development approach may not be compatible with updated supply chain capabilities, resulting in inefficiencies and cost increases. For example, if a fashion brand continues to make products using older methods or materials, it may miss options to lower costs while also increasing efficiency by adopting new technologies and processes.
  4. That product development strategy may suddenly be at odds with the brand direction of a clothing company, leading to customer confusion and inconsistency. This can harm brand loyalty and make it more difficult for a fashion company to achieve long-term success.
  5. A stale product development methodology may also involve the use of old technology solutions that are not helping teams in working efficiently or accurately. This can lead to decreased productivity and more errors, so it is critical for a fashion company to assess and upgrade its technology tools on a regular basis as part of its product development strategy.


Overall, it is essential for a fashion company to review and adapt its product development strategy on a periodic basis to ensure that it is in line with current trends, customer needs, supply chain capabilities, and brand direction. A fashion business can compete effectively and set itself up for long-term success by doing so. If you are finding that business is more challenging than it should be, it may be time to do a Product Strategy review.

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“We have helped so many fashion businesses to make incredible progress.

However, we all know there is still so much more to do to improve the industry.
Let our team guide you as you create positive change for your shareholders and people. Start by asking us about our transformative consultancy and mentoring services.”

Ben Muis - Transformation Consultant and Director

Start transforming your fashion business with our expert help and guidance.

Focus on what you need or simply get a clear picture of your business’ Directional, Operational, Commercial, and Sustainability status.

Request a Consultation

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