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© Conceptable Ltd, London, England

Sustainability & Ethics

Changing the way we think & act together

Sustainability & Ethics

Sustainbility and Ethics in Fashion and sports products

We have been advocating it for many years and the world is slowly waking up. The conversations around sustainability, product and raw material choices have fortunately started to come with a momentum that was lacking for many years.

Our view on this crucial topic has evolved but has not changed dramatically over the last few decades. Fashion and sports related products and the industries that run them affect a significant proportion of our economic and environmental impact.

When we speak with our Managing Director Ben Muis, we discover stories how many years ago he introduced the first recycled polyester into mass produced menswear, led experiments in water pressure rather than chemical or biological treatment in the creation of worn looks for denim, was an early adopter of biodegradable, plantable and reusable packaging and then pioneered processes and technology solutions that can track and reduce the overall impact of product development and production processes.

Sustainable thinking is ingrained in what we do. Our clients often become more sustainable as a side effect, just by introducing process improvements that affect how everyone acts within their roles and departments. We obviously like to go further than that.

Sustainability efforts can cover many things. From the way you make your products, to the way you package, ship, sell, care for and advise to discard them to the way you or your suppliers operate their facilities and extending that care to how they care for their people. Your IT and process choices, your cycle, messaging & positioning… It all has an effect.

If you are looking at where your opportunities are to have more responsible products, supply chains, packaging, processes and both internal and external brand aligned communication we would love to talk.

The mindset change and awareness around sustainability is real and it is important. Not only to the wider community and the planet, but also to your business. The awareness is changing, and new generations of consumers are required to come with new demands. We, in business, need to not only respond to that but owe it to our customer and our staff to think about how we become part of the new environment.

Not everyone needs the same approach

Examples of how we can help your business

No two businesses we encounter are at the exact same stage or in directly comparable situations. Our approach is necessarily customised to make sure we get the best result for everyone involved.

What they do have in common is that that they typically are involved in fashion, sportswear, footwear, accessories, homeware or leisure products.

The below three involvement levels may help you to identify what would best help your business.


The first level of assistance we can give is guidance, usually in the form of mentoring, coaching or workshops.

Guidance is most suitable if you are aware that you or your team do have the skills to solve their challenges but may need some direction or affirmation in how to go about it or to get onto the right track.

It is a great way to increase or develop skill sets, either for yourself as a leader or for your team.

Contact us about mentoring, coaching or workshops today.


The second level of assistance we can provide your business is a review. In this swift process we evaluate your current situation and identify where improvements may make the most significant impact and provide guidance and direction in our report for future steps.

A Review is most suitable if you know there is an issue that needs to be resolved but need more detailed confirmation and guidance to get to resolutions.

It is a great way to demonstrate internally and if needed externally how the business could improve and potentially resolve the issues it faces.

Contact us to start a review and get recommendations and guidance for your business.


The third level of assistance we can give is consultancy. This is where we assign one or more experts to actively work with you or your team. Depending on the requirements and goals, the consultancy and team are adapted to make sure they can deliver.

Consultancy is the most suitable option if there are significant skill shortages or lack of resource in relation to the goals that need to be achieved. This could be simply because the result required is beyond of the capabilities of your team or  for instance that there are challenges which need specific attention from someone who has dealt with this before.

Consultancy is flexible and completely adapted to what your business needs, and is always preceded by a detailed discussion to ensure the right alignment.

Contact us about involving Conceptable experts in your business.

Can we help your business?

Reach out to Conceptable to share your challenges. We are just a few clicks away.


To help your business achieve its goals.

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Take the next step


    • Main Location

    • 1st Floor, 10 Bloomsbury Way, London

    • +44 207 9657579 - Main Office

    Open this location in google maps: 10 Bloomsbury Way, London

    Our main office is in Bloomsbury, near both Holborn and Tottenham Court Road station. Ideal for the Central, Piccadilly, Northern and Elizabeth lines. We also have hubs at Liverpool Street, Kings Cross/St. Pancrass and Paddington railway stations and can usually be flexible, meeting in any of these locations.

    Visits are by appointment only. Other meeting locations are of course possible on request.

    Some of the things we talk about...

    Blog & News

    Ben Muis 9th September 2022
    Queen Elizabeth II, gratitude for a lifetime of service and dedication.

    Queen Elizabeth II, gratitude for a lifetime of service and dedication.

    With sadness, we also learn of Queen Elizabeth II’s passing. It is difficult to put into words how important the role of Her Majesty was to this country and the…

    Ben Muis 17th December 2020
    Bright outfits, fitness classes and warm trousers: Fashion Business Success and Failures in 2020

    Bright outfits, fitness classes and warm trousers: Fashion Business Success and Failures in 2020

    With Christmas around the corner and the UK still in the throes of lockdown, festive eCommerce has won out in comparison to high street shopping. According to research…

    Conceptable Team 27th November 2020
    E-commerce boom & video game catwalks: All change please - The November fashion industry news selection

    E-commerce boom & video game catwalks: All change please - The November fashion industry news selection

    All industries have had to innovate and evolve in light of the pandemic, and the fashion industry has been no exception. The month of November brings massive e-commerce…

    Conceptable Team 1st July 2020

    Product Management in the Home Furnishings Sector - Research

    Thank you for participating. Please help our article research by answering the questions below and submit them when you are done.