Finding the Essence of it all
Concept & Vision
When it comes to your brand, the first important aspect to get right and have clear is the ‘big picture’. Once you can articulate why it is that your brand exists and what it stands for, you are able to outline what is and is not within its character and ethos. You are also able to define and refine your concept as a result.
This ‘big picture’ thinking can be combined with ‘blue sky’ thinking to each a point where an accurate, aspirational and easy to communicate direction exists.
A well thought through concept and vision around your brand affects your product ranges, stores, behaviour and even your interactions with your associates, suppliers and customers. We earned our stripes in the fast moving and demanding world of fashion, performance and leisure products, bringing decades of brand and retail experience to the table.
We have expertise in finding and clarifying the big picture, whether it still needs to be created or it has got lost over time. Bringing that clarity and direction to your concept and organisation can bring about an almost miraculous step-change, where many decisions become obvious and positive effects can be felt throughout departments across the business.
If you know that the essence of the vision around your brand and product is not quite where it should be then contact us. We will be happy to show you how we can help you and your people to find the way to their big picture.
Not everyone needs the same approach
Examples of how we can help your business
No two businesses we encounter are at the exact same stage or in directly comparable situations. Our approach is necessarily customised to make sure we get the best result for everyone involved.
What they do have in common is that that they typically are involved in fashion, sportswear, footwear, accessories, homeware or leisure products.
The below three involvement levels may help you to identify what would best help your business.
The first level of assistance we can give is guidance, usually in the form of mentoring, coaching or workshops.
Guidance is most suitable if you are aware that you or your team do have the skills to solve their challenges but may need some direction or affirmation in how to go about it or to get onto the right track.
It is a great way to increase or develop skill sets, either for yourself as a leader or for your team.
Contact us about mentoring, coaching or workshops today.
The second level of assistance we can provide your business is a review. In this swift process we evaluate your current situation and identify where improvements may make the most significant impact and provide guidance and direction in our report for future steps.
A Review is most suitable if you know there is an issue that needs to be resolved but need more detailed confirmation and guidance to get to resolutions.
It is a great way to demonstrate internally and if needed externally how the business could improve and potentially resolve the issues it faces.
Contact us to start a review and get recommendations and guidance for your business.
The third level of assistance we can give is consultancy. This is where we assign one or more experts to actively work with you or your team. Depending on the requirements and goals, the consultancy and team are adapted to make sure they can deliver.
Consultancy is the most suitable option if there are significant skill shortages or lack of resource in relation to the goals that need to be achieved. This could be simply because the result required is beyond of the capabilities of your team or for instance that there are challenges which need specific attention from someone who has dealt with this before.
Consultancy is flexible and completely adapted to what your business needs, and is always preceded by a detailed discussion to ensure the right alignment.
Contact us about involving Conceptable experts in your business.
Take the next step
Open this location in google maps: 10 Bloomsbury Way, London
Our main office is in Bloomsbury, near both Holborn and Tottenham Court Road station. Ideal for the Central, Piccadilly, Northern and Elizabeth lines. We also have hubs at Liverpool Street, Kings Cross/St. Pancrass and Paddington railway stations and can usually be flexible, meeting in any of these locations.
Visits are by appointment only. Other meeting locations are of course possible on request.
Some of the things we talk about...
Blog & News
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If you follow the mainstream news, you could be forgiven for thinking that the curtains are coming down on both fashion brands and the retailers that stock them.…