Expanding into Licensing
Licensing Review & Preparation
An important part of many brands’ local or international expansion strategy involves the licensing of the brand, identity, ranges and products to partners who can service new markets.
Often bringing new product categories or countries to the success story of the brand, licensing is usually a highly profitable expansion to any business with a strong proposition.
We work with you on mapping what your opportunities are. We also go through what needs to be prepared for you to become a successful licensor before we help you to start on this journey to diversification.
This service is an extension of our Sales Channels & Expansion consultancy. We specialise in working with fashion, sportswear, accessories, home and leisure products businesses who have an identity that is or can become an asset. Our experience includes working with and for global licensors, with direction and management of licensees in more than 70 countries.
The successful licensing of your brand, products or new categories involve careful selection and a sound strategic approach. Your role as licensor does not only involve direction and maintenance of relationships. It also requires a strategic approach that guards the brand and what it stands for to benefit all licensing partners, no matter what category or region they cover. The rules around the use your brand assets, regional boundaries and collaborations, the effects on sourcing strategies for your core products and the way that opportunities are managed will all become topics.
No two businesses are identical of course, so we customise our approach to each review and the resulting recommendations and plans are never the same. If you are considering licensing or are resetting your licensing strategy, we would love to hear from you. It will be our pleasure to have that initial conversation that can lead to the next step as licensing becomes more important to your business.
Not everyone needs the same approach
Examples of how we can help your business
No two businesses we encounter are at the exact same stage or in directly comparable situations. Our approach is necessarily customised to make sure we get the best result for everyone involved.
What they do have in common is that that they typically are involved in fashion, sportswear, footwear, accessories, homeware or leisure products.
The below three involvement levels may help you to identify what would best help your business.
The first level of assistance we can give is guidance, usually in the form of mentoring, coaching or workshops.
Guidance is most suitable if you are aware that you or your team do have the skills to solve their challenges but may need some direction or affirmation in how to go about it or to get onto the right track.
It is a great way to increase or develop skill sets, either for yourself as a leader or for your team.
Contact us about mentoring, coaching or workshops today.
The second level of assistance we can provide your business is a review. In this swift process we evaluate your current situation and identify where improvements may make the most significant impact and provide guidance and direction in our report for future steps.
A Review is most suitable if you know there is an issue that needs to be resolved but need more detailed confirmation and guidance to get to resolutions.
It is a great way to demonstrate internally and if needed externally how the business could improve and potentially resolve the issues it faces.
Contact us to start a review and get recommendations and guidance for your business.
The third level of assistance we can give is consultancy. This is where we assign one or more experts to actively work with you or your team. Depending on the requirements and goals, the consultancy and team are adapted to make sure they can deliver.
Consultancy is the most suitable option if there are significant skill shortages or lack of resource in relation to the goals that need to be achieved. This could be simply because the result required is beyond of the capabilities of your team or for instance that there are challenges which need specific attention from someone who has dealt with this before.
Consultancy is flexible and completely adapted to what your business needs, and is always preceded by a detailed discussion to ensure the right alignment.
Contact us about involving Conceptable experts in your business.
Take the next step
Open this location in google maps: 10 Bloomsbury Way, London
Our main office is in Bloomsbury, near both Holborn and Tottenham Court Road station. Ideal for the Central, Piccadilly, Northern and Elizabeth lines. We also have hubs at Liverpool Street, Kings Cross/St. Pancrass and Paddington railway stations and can usually be flexible, meeting in any of these locations.
Visits are by appointment only. Other meeting locations are of course possible on request.
Some of the things we talk about...
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